Privacy Policy

My Store operates this shop and website, including all related information, content, features, tools, products and services, to provide you with a tailored shopping experience (the “Services”). My Store is powered by Shopify, which allows us to provide these Services.

This Privacy Policy explains how we collect, use and share your personal information when you visit or use our Services, make a purchase or carry out another transaction, or contact us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply to the collection, processing and sharing of your personal information.

Please read this Privacy Policy carefully. By using or accessing our Services, you confirm that you have read and understood how your information is collected, used and shared as described in this policy.

1. Personal Information We Collect

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you or another person.

Personal information does not include anonymous or de-identified information that cannot reasonably be linked to you.

Depending on how you use our Services, where you live and what is permitted or required by law, we may collect or process the following types of personal information, including information we infer from it:

• Contact information: Your name, home address, billing address, delivery address, telephone number and email address.

• Financial information: Credit or debit card numbers, bank account details, payment information, transaction details, payment methods and payment confirmations.

• Account information: Your username, password, security questions, preferences and settings.

• Transaction information: Products you view, add to your basket or wishlist, purchase, return, exchange or cancel, as well as your previous transactions.

• Communications with us: Information you provide when contacting us, such as when you make a customer service enquiry.

• Device information: Details about your device, browser or network connection, IP address and other unique identifiers.

• Usage information: Information about how and when you interact with or browse our Services.

2. Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you: When you create an account, visit or use our Services, contact us or provide us with your personal information.

• Automatically through our Services: Through your device when you use our products or services or visit our website, including through cookies and similar technologies.

• From our service providers: When we use third parties to provide certain technologies or services and they collect or process personal information on our behalf.

• From our partners or other third parties.

3. How We Use Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

• Providing, personalising and improving our Services. We use your information to provide our Services and fulfil our agreement with you. This includes processing payments and orders, remembering your preferences and interests, sending account notifications, managing purchases, returns, exchanges and other transactions, creating and managing your account, arranging delivery, handling returns and exchanges, allowing you to post reviews and providing a personalised shopping experience. For example, we may recommend products related to your purchases. We may also use your information to improve our Services.

• Marketing and advertising. We use your information for marketing and promotional purposes, including sending marketing messages by email, text message or post. We may also display online adverts for products or services on our website or other websites, based on products you have previously purchased, items you have added to your basket or other activity on our Services.

• Security and fraud prevention. We use your information to verify your account, provide a safe shopping and payment experience, detect and investigate possible fraud or illegal, unsafe or harmful activity, protect public safety and keep our Services secure. If you create an account, you are responsible for keeping your login details safe. We strongly recommend that you do not share your username, password or other account details with anyone.

• Communicating with you. We use your information to provide customer support, respond to your enquiries, offer effective services and maintain our business relationship with you.

• Legal purposes. We use your information to comply with applicable laws, respond to valid legal requests from law enforcement or government authorities, investigate or take part in legal proceedings and enforce our terms and policies.

4. How We Share Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

• Sharing information with Shopify, manufacturers and other third parties that provide services on our behalf, such as IT management, payment processing, data analysis, customer support, cloud storage, order processing and delivery.

• Sharing information with business and marketing partners to provide marketing services and show you adverts. For example, we use Shopify to support personalised advertising through third-party services based on your online activity across different shops and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to ask us not to share your information for targeted advertising based on your online activity across different shops and websites.

• Sharing information when you request, direct or consent to us sharing certain information with third parties, such as when we deliver products to you or when you use social media widgets or login integrations.

• Sharing information with our affiliates or within our corporate group.

• Sharing information in connection with business transactions, such as a merger or bankruptcy, to comply with legal obligations, including responding to court orders, search warrants and similar requests, to enforce our Terms of Service or other policies, and to protect our Services, our rights and the rights of our users or others.

5. Our Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of our Services to provide and improve them.

Information you submit through our Services is transferred to and shared with Shopify and other third parties, who may be located in countries outside your country of residence, to provide and improve our Services.

We also use certain advanced Shopify features to help protect, grow and improve our business. These features use data and information from your interactions with our shop, other shop owners and Shopify.

To provide these features, Shopify may use personal information collected from your interactions with our shop, other shop owners and Shopify.

In these cases, Shopify acts as the controller of your personal information and is responsible for responding to requests relating to your data rights for these purposes.

To learn more about how Shopify uses your personal information and the rights you may have, please read Shopify’s Consumer Privacy Policy.

Depending on where you live, you may be able to exercise certain rights relating to your personal information through the Shopify Privacy Portal.

6. Third-Party Websites and Links

Our Services may contain links to websites or other online platforms operated by third parties.

When you visit websites that are not affiliated with or controlled by us, you should review their security and privacy policies and any other applicable terms and conditions.

We do not guarantee and are not responsible for the privacy or security of these websites, including the accuracy, completeness or reliability of the information they contain.

Information you share in public or semi-public spaces, including third-party social media platforms, may be visible to other users of our Services or those platforms. It may also be used by us or others without restrictions on its further use.

Including these links on our website does not automatically mean that we endorse the content, owners or operators of those platforms, unless stated otherwise on our Services.

7. Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from children who have not reached the age of majority in their jurisdiction.

If you are a parent or guardian and believe that a child has provided us with personal information, please contact us using the details below to request that the information be deleted.

As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell”, as those terms are defined under applicable law, the personal information of individuals under the age of 16.

8. Security and Data Retention

Please remember that no security measure is perfect or completely impenetrable, and we cannot guarantee absolute security.

Information you send to us may also be at risk while being transferred. We recommend that you do not use unsecured channels to send us confidential or sensitive information.

How long we keep your personal information depends on several factors, including whether we need it to maintain your account, provide our Services, comply with legal obligations, resolve disputes or enforce applicable agreements and policies.

9. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information.

These rights are not absolute and may apply only in certain circumstances. In some cases, we may refuse your request where permitted by law.

• Right to access: You may have the right to request access to the personal information we hold about you.

• Right to deletion: You may have the right to request that we delete your personal information.

• Right to correction: You may have the right to ask us to correct inaccurate personal information.

• Right to data portability: In certain circumstances, you may have the right to receive a copy of your personal information and ask us to transfer it to another party.

• Communication preferences: We may send you promotional emails. You can unsubscribe at any time using the unsubscribe link in our emails. Even if you unsubscribe, we may still send non-promotional emails relating to your account or orders.

Additional Rights for UK and EEA Residents

If you live in the United Kingdom or the European Economic Area (EEA), you may also have the following rights, subject to local laws and any applicable exceptions:

• Right to object to or restrict processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.

• Right to withdraw consent: If we rely on your consent to process your personal information, you may withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of any processing carried out before you withdrew it.

You can exercise these rights through the relevant options available in our Services or by contacting us using the details below.

To learn more about how Shopify uses your personal information and the rights you may have regarding information processed by Shopify, visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising any of these rights.

Where permitted or required by law, we may need to verify your identity before processing your request.

You may appoint an authorised representative to submit a request on your behalf where permitted by law. Before accepting the request, we may ask the representative to provide proof of your authorisation and may also need you to verify your identity directly with us.

We will respond to your request within the time required by applicable law.

10. Complaints

If you ha